Tuesday, June 7, 2011

Culture & Identity

I was running out the door to a meeting when I realised I didn't have a note pad with me...rushed back to the bookcase and grabbed the first one I could see.  It just so happened to be one I have had for a number of years and re-reading my notes from the meeting I also discovered some notes from a lecture at University.  


At uni I studied Drama with Media & Cultural Studies.  The Media & Cultural Studies side of my course was not at all what I expected it to be but what I remember from it was really interesting. If I were to have to re-live those 3 years again I would have jumped into this course with two feet instead of being put off by the amount of reading (among other things) and simply dipping my toes in once in a while to get by!


Anyway I thought found one quote in particular that interested me regarding Consumer Culture and Identity and I shall leave you to ponder...


"There is all around us today a kind of fantastic conspicuousness of consumption and abundance, constituted by the multiplication of objects, services and material goods...the humans of the age of affluence are surrounded not so much by other human beings, as they were in all previous ages, but by objects."  [Baudrillard (1970) 1998:25]